Show customers how it works

Now customers can see exactly how the thing you're fixing works, even if they've never looked inside one.

So they trust your quote, without you drawing diagrams on the back of an invoice.

You're standing in a kitchen explaining why the water heater needs a new heat exchanger. The homeowner nods, but you can see it: they don't know what a heat exchanger is, and the number on the estimate feels made up.

What you want is for them to get it: to see the part, see what it does, and see why it matters, so the price makes sense before you've finished talking.

Every job you lose to "let me think about it" is often just a customer who didn't understand what they were buying.

You shouldn't have to choose between explaining the job and doing the job

Ask anybody how to build trust on a service page and they'll tell you to add photos and reviews. Those help. But a photo of a water heater shows the outside, and the outside isn't what they're paying for.

There's a better way

Show Customers How It Works interviews you about the equipment you install or repair, collects the real numbers, then builds a cutaway machine the customer can play with: open the tap and watch the burner light, raise the water and watch the sump float switch on. Every number on it comes from one true model, and it never invents specs or savings.

Imagine

• a homeowner opening the tap on your service page and watching the burner light only when water flows.
• sending an estimate with a picture that explains the job before they call you.
• fewer "why does it cost that much?" conversations.

Perfect for plumbers, HVAC techs, roofers, garage door, septic and water treatment companies

You'll be able to

• Show the inside of the job (so customers understand what they're paying for)
• Answer the same question once (instead of at every kitchen table)
• Put something on your site no competitor has (without hiring an animator)
• Keep every number honest (nothing invented, illustrative numbers labelled)

Everything you get

• A guided interview about the job customers question most
• An interactive cutaway in one HTML file, light or dark
• Still images for estimates, Google posts and social
• Plain instructions to put it on your website

What's inside

• Show Customers How It Works skill The interview, truth check and build steps Sulla follows, on top of the Anatomy drawing kit.
• Anatomy drawing kit Ryan's open-source (MIT) kit for crafted, interactive isometric figures, hosted in Sulla.

What it needs

Runs on Sulla Desktop (it builds and checks the figure inside Sulla's own sandbox). Works with the AI model you already use. Putting it on your site still needs you or your web person.

Nothing to lose

It's free. Don't like it? Remove it in one click and everything it added comes off with it.

Are you ready for customers who understand the job?

You know exactly why that part failed. Your customer doesn't, and that gap is where trust leaks out.

One of the quotes I live by: "The best time to plant a tree was 20 years ago. The next best time is today."

Get Show Customers How It Works today, because your work deserves to be understood.

Jonathon Byrdziak, Founder, Sulla

Get Show Customers How It Works · Free